This morning while floats were being decorated all around us, we conducted a press conference at the Rose Palace about safety and enforcement measures for the 2011 Rose Parade and Rose Bowl Game.
In the photos above,
Fire Chief Dennis Downs addresses the media.
Here's the Rose Palace exterior. You've passed it a jillion times. It's at 835 S. Raymond Ave. and is owned by the
Tournament of Roses Association for decorating floats.
Police Chief Phillip Sanchez was up next:
And then Darryl Dunn, general manager of the
Rose Bowl Stadium:
After the speakers were finished, there were side interviews with reporters. Here's Chief Sanchez being interviewed by
KNX Radio while Darryl Dunn is interviewed by Brian Charles of the
Pasadena Star-News:
Police Sgt. Bobby Lomeli, who ordinarily works with public schools, did a Spanish-language interview with
Telemundo:
How does a PIO get the media to come to a press conference? With a simple e-mail:
CITY OF PASADENA PUBLIC AFFAIRS OFFICE
PRESS CONFERENCE / PHOTO OPPORTUNITY
MEDIA CONTACT: Lisa Derderian, Fire Department, (626) 744-7276
Hundreds of thousands of people line the Rose Parade route on New Year’s Eve in anticipation of the parade the next day, and more than 90,000 football fans attend the Rose Bowl Game on Jan. 1. This Wednesday, officials will conduct a press conference to explain important safety measures for revelers along the parade route and at the Rose Bowl Stadium, and plans for responding to situations in which people break the law or are in need of medical attention.
DATE AND TIME:
Wednesday, Dec. 29
10 a.m.
PLACE:
Rose Palace
835 S. Raymond Ave. in Pasadena
MEDIA PARKING:
Limited parking is available at Rose Palace for media (on-site security will direct you in); there is additional parking across the street.
SPEAKERS
• Dennis Downs, Pasadena Fire Chief
• Phillip Sanchez, Pasadena Police Chief
• Bill Flinn, Tournament of Roses Chief Operating Officer
• Darryl Dunn, Rose Bowl General Manager
(The 2011 Tournament of Roses theme float “Building Dreams, Friendships and Memories” will serve as a backdrop.)
A LITTLE MORE INFO:
Enhanced security measures will be in effect and very evident along the parade route and at the stadium. Typical calls for response include medical issues, alcohol-related incidents and illegal burning. The Rose Palace is owned by the Tournament of Roses Association and used for the construction of floats.
# # #
Ann Erdman
Public Information Officer
City of Pasadena
Public Affairs Office
100 N. Garfield Ave., Room S228
Pasadena CA 91109
(626) 744-4755
Cell: (626) 375-2742
www.cityofpasadena.net/publicaffairs
Blog: www.pasadenapio.blogspot.com
Facebook: Pasadena PIO
Twitter: pasadenapio
Lisa Derderian, our emergency management coordinator and PIO in the Fire Department, gave me the basic info and I put the alert together quickly and sent it out. Lisa and I make a great team!
I don't know how it is that she wasn't in any of the photos I shot this morning.
So just for giggles, here once again (as if we would ever tire of it!) are the photos of Lisa in her fire PIO hat and me in my makeshift city PIO hat that was created out of sheer jealousy:
I have a newer version in my office if you ever want to come visit it! Both of my PIO hats were made by the mighty Zack Stromberg of the Public Affairs office.
On Friday I'll post some photos of the float decorating that was taking place in the cavernous building.
