This is the final photo that filled up the memory card: It's of the Rose Parade public safety staging area in the Civic Center between City Hall and Police Headquarters. I shot it at about 9 a.m. today.
I attended an all-day conference a couple of weeks ago in downtown L.A. The theme was "The Brave New World of Media Relations" and featured journalists (left to right) Eileen Zimmerman, a freelance writer whose columns and other works appear in national newspapers and magazines; Steve Gregory, KFI Radio reporter and news anchor; Megan Garvey, county government and data projects editor at the Los Angeles Times; David Houston, editor of the Los Angeles legal newspaper Daily Journal; and Seth Lubove, reporter for Bloomberg Markets Magazine. They shared their experiences working in a rapidly changing industry as well as the impact of new technology on their own professional time.
The Pasadena, Glendale and Burbank PIOs get together three or four times a year to discuss shared issues and catch up with each other. At left is Ritch Wells, PIO for the City of Glendale, and Keith Sterling, PIO for the City of Burbank. Missing from the photo above are Mark Yamarone of the Transportation Department (he was at a conference) and Lisa Derderian of the Fire Department (she couldn't stay long).
Which brings me to a brief trip down memory lane.
I used to be terribly jealous of Lisa's Fire PIO hat because there's never been an equivalent for a general city PIO -- for any city.
So I came up with my own.* Now PIOs in cities throughout the realm envy me, as well they should!HAPPY NEW YEAR, EVERYBODY!
*With a little help from the mighty Zack Stromberg of the Public Affairs Office.

































