The "Grow Your Community. Shop Pasadena" campaign is geared to residents, workers and visitors.
Now in its second year, the intention is to help everyone understand that local dollars spent locally keep people employed, pour money back into the local economy, and fund programs and services that improve the quality of life in this community.
The City of Pasadena and the Pasadena Chamber of Commerce partnered with The Agency at Art Center College of Design about a year ago to develop the campaign.
You may have seen some of the ads in magazines, at bus shelters and on websites.
Sales tax, business license fees and property taxes paid by businesses help pay for essential services such as police and fire protection, park maintenance, library services and much more, as well as supporting our public schools.
So this holiday season, whether you're shopping for a book or a BMW, think about the positive impact you'll have on your own community if you make that purchase locally!